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Digital Data Analyst

The Digital Data Analyst will: 

  • Own and drive the analytics roadmap for Digital Marketing and promote data-based decision making across the organization 
  • Develop smart and insightful dashboards and reports tracking performance across channels to promote data-driven decision making and optimize conversion
  • Manage DMP (AAM), create segments, analyze DMP campaigns 
  • Lead continuous, data-based improvement of all digital marketing and onsite activities via A/B testing and behavioral analysis 
  • Provide deep-dive analyses and handle ad-hoc queries on a broad range of critical questions, e.g. to define business strategies or to specify product offerings 
  • Further build the data technology and systems landscape by e.g. integrating new data sources to our DWH or advancing our tracking technology 
  • Lead the efforts across other Vodafone teams and steer our digital marketing agency on data-related projects 

Core competencies, knowledge and experience: 

  • Hands-on analytics and business intelligence experience in a fastpaced / start-up environment  Experience with analytics software (PowerBI, Qlikview, Google Analytics, Omniture etc.), building reports, testing and optimization, campaign analysis 
  • Experience in further advanced analytics areas (SQL, data warehouse, big data, data visualization, etc.)  Proven track-record of driving projects and creating impact through pragmatic problem-solving 

Must have technical / professional qualifications: 

  • At least 5 years of hands-on responsibility for analytics/BI projects 
  • Degree in a quantitative field (e.g. computer science, natural sciences) 
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